How much does a Marketing Manager make in Massachusetts?

BLS reports a median annual wage of $192,480 for Marketing Managers in Massachusetts as of the latest OES release. That is the 50th-percentile figure — half earn more, half earn less. The 25th-percentile is $155,990 and the 75th-percentile is $222,240.

How are Massachusetts Marketing Manager salaries calculated on this page?

Nominal wages come from BLS Occupational Employment and Wage Statistics (OES) — annual employer surveys, May 2026 reference period. Real-wage figures use BEA Regional Price Parities (2023 vintage) to adjust for state-level cost of living. No self-report or jobs-board data is mixed in.

How many Marketing Managers does Massachusetts employ?

BLS OES counts 13,520 Marketing Managers employed in Massachusetts in the most recent release. Employment density relative to population determines whether wage tiers reflect a robust competitive market or a thinner labor pool.

What are the limits of these Marketing Manager salary numbers?

BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.

Should I negotiate based on the BLS median for Massachusetts?

The BLS median is a calibration anchor, not a ceiling. Use it to validate that an offer is in-band — anything well below the P25 in this state is a flag, anything above the P75 typically requires demonstrable specialty depth, niche credentials, or a high-COL metro within Massachusetts.

B2B vs B2C marketing manager pay in Massachusetts?

BLS aggregates Marketing Managers (11-2021) without industry split. In {state}, B2B / SaaS marketing managers (especially demand-gen, ABM, product-marketing functions) typically earn at or above the BLS P75 once equity is included — driven by tech-cluster compensation. B2C marketing managers in CPG, retail, and consumer-services tend to track BLS median with bonus tied to brand-level revenue. Agency-side marketing managers in {state} usually trail in-house base pay but add billable-leverage upside at director-and-above levels.

How does equity / RSU comp affect marketing manager total pay in Massachusetts?

BLS captures W-2 base wages — RSU vesting, performance bonuses, and equity refreshes are excluded. In {state} tech and high-growth startups, marketing-manager total comp can run 25-60% above the BLS median once equity is added. CPG, retail, and traditional-industry marketing roles have minimal equity component, so BLS more accurately captures their full comp. The gap is biggest in director-and-above tech-cluster roles.

Massachusetts Marketing Manager Salary: BLS $192K Median, Real $179K (2026)

TL;DR

BLS reports Massachusetts Marketing Manager median pay at $192,480. Adjusted for state cost of living, real purchasing power equals $178,760.
Mid-band cost of living: real and nominal wage are within a few percent of each other.
Mid-band breakdown: P25 $155,990, P50 $192,480, P75 $222,240. Tail percentiles withheld by BLS — common when tech-sector wages exceed the OES survey cap.
Nominal: #1/51 · Real: #1/51 — ranking shifts by 0 positions after RPP.

Wage breakdown — Massachusetts

Percentile	Nominal (BLS)	Real (BEA RPP-adjusted)
P10 (entry tier)	$114,050	$105,921
P25 (lower quartile)	$155,990	$144,871
P50 (median)	$192,480	$178,760
P75 (upper quartile)	$222,240	$206,399
P90 (top tier)
Mean	$200,400	$186,116
Employment	13,520 Marketing Managers in Massachusetts

Cost of living — BEA Regional Price Parity

Component	Massachusetts index (US = 100)
All-items RPP	107.7
Goods	100.0
Services	166.1
Rents	130.1

Massachusetts is a high-cost state — RPP 107.7 above the national 100 baseline. Most of the cost premium routes through rents (130.1) and services (166.1).

After-tax take-home — Massachusetts (2024 BLS · 2024 tax year, single filer)

Layer-by-layer take-home math at the BLS median

Layer	Amount	Note
Gross BLS P50 (Marketing Manager)	$192,480	nominal median
Federal income tax	−$35,013	18.2% effective; std deduction $15,750 applied
State income tax	−$9,624	5% flat 2026 (4% surtax above $1M)
FICA (SS 6.2% + Medicare 1.45%)	−$14,174	SS capped at $183,600 wage base
Take-home (after-tax)	$133,669	69.4% of gross
Real take-home (RPP-adjusted)	$124,141	÷ (107.7 / 100) BEA cost-of-living

What the Massachusetts state-tax burden means for Marketing Manager take-home

Mid-band state-tax burden at 5.0% effective. Combined with federal and FICA, take-home is $133,669 (69.4% of gross). After the 107.7 RPP, real take-home is $124,141.

Computed from 2026 IRS federal brackets (Rev. Proc. 2025-32), 2026 state DOR brackets, and 2026 FICA rates. Single filer, standard deduction, no other adjustments. See methodology · tax for limitations (married filers, ITM/SALT itemizers, retirement deferrals, HSA, dependent credits, etc.).

National context

Across the United States, BLS reports a national median of $161,030 for Marketing Managers with mean pay of $171,520 and total employment of 384,980. Massachusetts sits at #1 on nominal pay and #1 on real (cost-adjusted) pay among the 51 states and DC. Nominal and real ranking are the same — cost of living and pay scale together.

Frequently asked questions

How much does a Marketing Manager make in Massachusetts?: BLS reports a median annual wage of $192,480 for Marketing Managers in Massachusetts as of the latest OES release. That is the 50th-percentile figure — half earn more, half earn less. The 25th-percentile is $155,990 and the 75th-percentile is $222,240.
How are Massachusetts Marketing Manager salaries calculated on this page?: Nominal wages come from BLS Occupational Employment and Wage Statistics (OES) — annual employer surveys, May 2026 reference period. Real-wage figures use BEA Regional Price Parities (2023 vintage) to adjust for state-level cost of living. No self-report or jobs-board data is mixed in.
How many Marketing Managers does Massachusetts employ?: BLS OES counts 13,520 Marketing Managers employed in Massachusetts in the most recent release. Employment density relative to population determines whether wage tiers reflect a robust competitive market or a thinner labor pool.
What are the limits of these Marketing Manager salary numbers?: BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.
Should I negotiate based on the BLS median for Massachusetts?: The BLS median is a calibration anchor, not a ceiling. Use it to validate that an offer is in-band — anything well below the P25 in this state is a flag, anything above the P75 typically requires demonstrable specialty depth, niche credentials, or a high-COL metro within Massachusetts.
B2B vs B2C marketing manager pay in Massachusetts?: BLS aggregates Marketing Managers (11-2021) without industry split. In {state}, B2B / SaaS marketing managers (especially demand-gen, ABM, product-marketing functions) typically earn at or above the BLS P75 once equity is included — driven by tech-cluster compensation. B2C marketing managers in CPG, retail, and consumer-services tend to track BLS median with bonus tied to brand-level revenue. Agency-side marketing managers in {state} usually trail in-house base pay but add billable-leverage upside at director-and-above levels.
How does equity / RSU comp affect marketing manager total pay in Massachusetts?: BLS captures W-2 base wages — RSU vesting, performance bonuses, and equity refreshes are excluded. In {state} tech and high-growth startups, marketing-manager total comp can run 25-60% above the BLS median once equity is added. CPG, retail, and traditional-industry marketing roles have minimal equity component, so BLS more accurately captures their full comp. The gap is biggest in director-and-above tech-cluster roles.

Sources & methodology

U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OES), SOC 11-2021, 2024 reference period.
U.S. Bureau of Economic Analysis — Regional Price Parities, 2023 vintage (all-items, goods, services, rents).
Real-wage figures = nominal BLS wage ÷ (state RPP / 100).
See the methodology page for full computation details and limitations.

By Marcus Liang · Founder & Editor · Last synced 2026-05-05.

Cross-comparison: see how Massachusetts Marketing Manager pay ranks against the other 254 state × occupation pages on the Real Wage Atlas → — four-way ranking by real wage, after-tax take-home, state-tax savings, and cost-of-living arbitrage.