Why is the BEA RPP for Nebraska different from a single CPI number?

BEA splits regional price parity into three components — goods, services, and rents — reweighted to the BEA's national consumption basket. Nebraska's overall index of 90.3 reflects rents 74.3, services 79.4, and goods 96.5.

Where does Nebraska rank for Marketing Manager pay?

On nominal BLS wages alone, Nebraska ranks among the 51 states and DC by median pay. After the BEA cost-of-living adjustment the ordering changes — high-cost states fall, low-cost states rise. Both rankings are shown in the data table on this page.

What are the limits of these Marketing Manager salary numbers?

BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.

When does this data update?

BLS OES releases a new May reference set roughly each spring; we re-run the ETL pipeline within two weeks of release. BEA RPP refreshes annually. The last-synced timestamp at the top of this page reflects the most recent build.

B2B vs B2C marketing manager pay in Nebraska?

BLS aggregates Marketing Managers (11-2021) without industry split. In {state}, B2B / SaaS marketing managers (especially demand-gen, ABM, product-marketing functions) typically earn at or above the BLS P75 once equity is included — driven by tech-cluster compensation. B2C marketing managers in CPG, retail, and consumer-services tend to track BLS median with bonus tied to brand-level revenue. Agency-side marketing managers in {state} usually trail in-house base pay but add billable-leverage upside at director-and-above levels.

Does an MBA add to marketing manager pay in Nebraska?

MBA-credentialed marketing managers in Nebraska typically start 15-25% above non-MBA peers and reach VP-marketing 2-4 years sooner on the median path. The $80-200K MBA tuition + 2-year earnings gap takes 5-10 years to break even — better at top-15 programs with strong CPG/tech recruiting pipelines, weaker at regional MBAs. For demand-gen and growth-marketing tracks, demonstrated revenue impact and analytics chops often beat MBA pedigree on pay outcomes.

How does equity / RSU comp affect marketing manager total pay in Nebraska?

BLS captures W-2 base wages — RSU vesting, performance bonuses, and equity refreshes are excluded. In {state} tech and high-growth startups, marketing-manager total comp can run 25-60% above the BLS median once equity is added. CPG, retail, and traditional-industry marketing roles have minimal equity component, so BLS more accurately captures their full comp. The gap is biggest in director-and-above tech-cluster roles.

Nebraska Marketing Manager Salary: BLS $108K Median, Real $120K (2026)

TL;DR

$108,200 is the BLS median wage for Marketing Managers in Nebraska; $119,839 is the BEA-adjusted purchasing-power equivalent.
After the cost-of-living adjustment, take-home rises by $11,639 versus the BLS median — purchasing-power arbitrage.
P25-P75 spread runs $83,420 to $149,070; P10 floor $65,520, P90 ceiling $204,390.
Nominal: #45/51 · Real: #43/51 — ranking shifts by 2 positions after RPP.

Wage breakdown — Nebraska

Percentile	Nominal (BLS)	Real (BEA RPP-adjusted)
P10 (entry tier)	$65,520	$72,568
P25 (lower quartile)	$83,420	$92,393
P50 (median)	$108,200	$119,839
P75 (upper quartile)	$149,070	$165,105
P90 (top tier)	$204,390	$226,376
Mean	$125,020	$138,468
Employment	1,930 Marketing Managers in Nebraska

Cost of living — BEA Regional Price Parity

Component	Nebraska index (US = 100)
All-items RPP	90.3
Goods	96.5
Services	79.4
Rents	74.3

Nebraska sits below the national baseline (RPP 90.3), so nominal pay translates to a higher real wage than the BLS median suggests — particularly visible in rents at 74.3.

After-tax take-home — Nebraska (2024 BLS · 2024 tax year, single filer)

Layer-by-layer take-home math at the BLS median

Layer	Amount	Note
Gross BLS P50 (Marketing Manager)	$108,200	nominal median
Federal income tax	−$15,051	13.9% effective; std deduction $15,750 applied
State income tax	−$5,190	2.46–5.84% (graduated, 3.99% top by 2027)
FICA (SS 6.2% + Medicare 1.45%)	−$8,277	SS capped at $183,600 wage base
Take-home (after-tax)	$79,682	73.6% of gross
Real take-home (RPP-adjusted)	$88,253	÷ (90.3 / 100) BEA cost-of-living

What the Nebraska state-tax burden means for Marketing Manager take-home

Mid-band state-tax burden at 4.8% effective. Combined with federal and FICA, take-home is $79,682 (73.6% of gross). After the 90.3 RPP, real take-home is $88,253.

Computed from 2026 IRS federal brackets (Rev. Proc. 2025-32), 2026 state DOR brackets, and 2026 FICA rates. Single filer, standard deduction, no other adjustments. See methodology · tax for limitations (married filers, ITM/SALT itemizers, retirement deferrals, HSA, dependent credits, etc.).

National context

Across the United States, BLS reports a national median of $161,030 for Marketing Managers with mean pay of $171,520 and total employment of 384,980. Nebraska sits at #45 on nominal pay and #43 on real (cost-adjusted) pay among the 51 states and DC. After cost adjustment, Nebraska climbs 2 positions — the cost of living is favorable relative to the wage.

Frequently asked questions

Why is the BEA RPP for Nebraska different from a single CPI number?: BEA splits regional price parity into three components — goods, services, and rents — reweighted to the BEA's national consumption basket. Nebraska's overall index of 90.3 reflects rents 74.3, services 79.4, and goods 96.5.
Where does Nebraska rank for Marketing Manager pay?: On nominal BLS wages alone, Nebraska ranks among the 51 states and DC by median pay. After the BEA cost-of-living adjustment the ordering changes — high-cost states fall, low-cost states rise. Both rankings are shown in the data table on this page.
What are the limits of these Marketing Manager salary numbers?: BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.
When does this data update?: BLS OES releases a new May reference set roughly each spring; we re-run the ETL pipeline within two weeks of release. BEA RPP refreshes annually. The last-synced timestamp at the top of this page reflects the most recent build.
B2B vs B2C marketing manager pay in Nebraska?: BLS aggregates Marketing Managers (11-2021) without industry split. In {state}, B2B / SaaS marketing managers (especially demand-gen, ABM, product-marketing functions) typically earn at or above the BLS P75 once equity is included — driven by tech-cluster compensation. B2C marketing managers in CPG, retail, and consumer-services tend to track BLS median with bonus tied to brand-level revenue. Agency-side marketing managers in {state} usually trail in-house base pay but add billable-leverage upside at director-and-above levels.
Does an MBA add to marketing manager pay in Nebraska?: MBA-credentialed marketing managers in Nebraska typically start 15-25% above non-MBA peers and reach VP-marketing 2-4 years sooner on the median path. The $80-200K MBA tuition + 2-year earnings gap takes 5-10 years to break even — better at top-15 programs with strong CPG/tech recruiting pipelines, weaker at regional MBAs. For demand-gen and growth-marketing tracks, demonstrated revenue impact and analytics chops often beat MBA pedigree on pay outcomes.
How does equity / RSU comp affect marketing manager total pay in Nebraska?: BLS captures W-2 base wages — RSU vesting, performance bonuses, and equity refreshes are excluded. In {state} tech and high-growth startups, marketing-manager total comp can run 25-60% above the BLS median once equity is added. CPG, retail, and traditional-industry marketing roles have minimal equity component, so BLS more accurately captures their full comp. The gap is biggest in director-and-above tech-cluster roles.

Sources & methodology

U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OES), SOC 11-2021, 2024 reference period.
U.S. Bureau of Economic Analysis — Regional Price Parities, 2023 vintage (all-items, goods, services, rents).
Real-wage figures = nominal BLS wage ÷ (state RPP / 100).
See the methodology page for full computation details and limitations.

By Marcus Liang · Founder & Editor · Last synced 2026-05-05.

Cross-comparison: see how Nebraska Marketing Manager pay ranks against the other 254 state × occupation pages on the Real Wage Atlas → — four-way ranking by real wage, after-tax take-home, state-tax savings, and cost-of-living arbitrage.