How much does a Marketing Manager make in Texas?

BLS reports a median annual wage of $140,620 for Marketing Managers in Texas as of the latest OES release. That is the 50th-percentile figure — half earn more, half earn less. The 25th-percentile is $102,380 and the 75th-percentile is $187,010.

How many Marketing Managers does Texas employ?

BLS OES counts 43,920 Marketing Managers employed in Texas in the most recent release. Employment density relative to population determines whether wage tiers reflect a robust competitive market or a thinner labor pool.

Where does Texas rank for Marketing Manager pay?

On nominal BLS wages alone, Texas ranks among the 51 states and DC by median pay. After the BEA cost-of-living adjustment the ordering changes — high-cost states fall, low-cost states rise. Both rankings are shown in the data table on this page.

Is Texas a 'real-wage arbitrage' state for Marketing Managers?

No — Texas's RPP is close to the national 100 baseline, so nominal and real wages move roughly together. Neither an arbitrage nor a penalty state.

What are the limits of these Marketing Manager salary numbers?

BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.

When does this data update?

BLS OES releases a new May reference set roughly each spring; we re-run the ETL pipeline within two weeks of release. BEA RPP refreshes annually. The last-synced timestamp at the top of this page reflects the most recent build.

Does an MBA add to marketing manager pay in Texas?

MBA-credentialed marketing managers in Texas typically start 15-25% above non-MBA peers and reach VP-marketing 2-4 years sooner on the median path. The $80-200K MBA tuition + 2-year earnings gap takes 5-10 years to break even — better at top-15 programs with strong CPG/tech recruiting pipelines, weaker at regional MBAs. For demand-gen and growth-marketing tracks, demonstrated revenue impact and analytics chops often beat MBA pedigree on pay outcomes.

Texas Marketing Manager Salary: BLS $141K Median, Real $145K (2026)

TL;DR

BLS reports Texas Marketing Manager median pay at $140,620. Adjusted for state cost of living, real purchasing power equals $144,760.
BLS percentile breakdown: P10 $75,800 · P25 $102,380 · P75 $187,010 · P90 $237,370.
Mid-band cost of living: real and nominal wage are within a few percent of each other.
Marketing Manager ranking: #22 on the BLS table, #24 once cost of living is in.

Wage breakdown — Texas

Percentile	Nominal (BLS)	Real (BEA RPP-adjusted)
P10 (entry tier)	$75,800	$78,032
P25 (lower quartile)	$102,380	$105,394
P50 (median)	$140,620	$144,760
P75 (upper quartile)	$187,010	$192,516
P90 (top tier)	$237,370	$244,359
Mean	$153,550	$158,071
Employment	43,920 Marketing Managers in Texas

Cost of living — BEA Regional Price Parity

Component	Texas index (US = 100)
All-items RPP	97.1
Goods	98.1
Services	92.4
Rents	97.5

Texas's overall RPP (97.1) is close to the national 100 baseline; nominal and real wage move roughly together.

After-tax take-home — Texas (2024 BLS · 2024 tax year, single filer)

Layer-by-layer take-home math at the BLS median

Layer	Amount	Note
Gross BLS P50 (Marketing Manager)	$140,620	nominal median
Federal income tax	−$22,567	16.0% effective; std deduction $15,750 applied
State income tax	$0	no state income tax
FICA (SS 6.2% + Medicare 1.45%)	−$10,757	SS capped at $183,600 wage base
Take-home (after-tax)	$107,296	76.3% of gross
Real take-home (RPP-adjusted)	$110,455	÷ (97.1 / 100) BEA cost-of-living

What the Texas state-tax burden means for Marketing Manager take-home

Texas levies no state income tax on wages, which is worth roughly $7,031 a year for a Marketing Manager at the BLS median compared with the national-average state burden (≈5%). After the favorable cost of living, real take-home is $110,455 — higher than the nominal after-tax figure because RPP is below 100.

Computed from 2026 IRS federal brackets (Rev. Proc. 2025-32), 2026 state DOR brackets, and 2026 FICA rates. Single filer, standard deduction, no other adjustments. See methodology · tax for limitations (married filers, ITM/SALT itemizers, retirement deferrals, HSA, dependent credits, etc.).

National context

Across the United States, BLS reports a national median of $161,030 for Marketing Managers with mean pay of $171,520 and total employment of 384,980. Texas sits at #22 on nominal pay and #24 on real (cost-adjusted) pay among the 51 states and DC. After cost adjustment, Texas falls 2 positions — the cost premium eats into the headline wage.

Frequently asked questions

How much does a Marketing Manager make in Texas?: BLS reports a median annual wage of $140,620 for Marketing Managers in Texas as of the latest OES release. That is the 50th-percentile figure — half earn more, half earn less. The 25th-percentile is $102,380 and the 75th-percentile is $187,010.
How many Marketing Managers does Texas employ?: BLS OES counts 43,920 Marketing Managers employed in Texas in the most recent release. Employment density relative to population determines whether wage tiers reflect a robust competitive market or a thinner labor pool.
Where does Texas rank for Marketing Manager pay?: On nominal BLS wages alone, Texas ranks among the 51 states and DC by median pay. After the BEA cost-of-living adjustment the ordering changes — high-cost states fall, low-cost states rise. Both rankings are shown in the data table on this page.
Is Texas a 'real-wage arbitrage' state for Marketing Managers?: No — Texas's RPP is close to the national 100 baseline, so nominal and real wages move roughly together. Neither an arbitrage nor a penalty state.
What are the limits of these Marketing Manager salary numbers?: BLS OES is an employer survey of W-2 wages — it excludes contractor pay, bonuses outside the base wage definition, equity compensation, and tip income. Self-employed practitioners and gig workers are not represented. For occupations with significant non-W-2 income, the BLS figure is a floor, not a complete picture.
When does this data update?: BLS OES releases a new May reference set roughly each spring; we re-run the ETL pipeline within two weeks of release. BEA RPP refreshes annually. The last-synced timestamp at the top of this page reflects the most recent build.
Does an MBA add to marketing manager pay in Texas?: MBA-credentialed marketing managers in Texas typically start 15-25% above non-MBA peers and reach VP-marketing 2-4 years sooner on the median path. The $80-200K MBA tuition + 2-year earnings gap takes 5-10 years to break even — better at top-15 programs with strong CPG/tech recruiting pipelines, weaker at regional MBAs. For demand-gen and growth-marketing tracks, demonstrated revenue impact and analytics chops often beat MBA pedigree on pay outcomes.

Sources & methodology

U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OES), SOC 11-2021, 2024 reference period.
U.S. Bureau of Economic Analysis — Regional Price Parities, 2023 vintage (all-items, goods, services, rents).
Real-wage figures = nominal BLS wage ÷ (state RPP / 100).
See the methodology page for full computation details and limitations.

By Marcus Liang · Founder & Editor · Last synced 2026-05-05.

Cross-comparison: see how Texas Marketing Manager pay ranks against the other 254 state × occupation pages on the Real Wage Atlas → — four-way ranking by real wage, after-tax take-home, state-tax savings, and cost-of-living arbitrage.